Proposal for Urban Deca

Digital Sales Enablement for Urban Deca.

Give your sales team the skills, systems, and continuously updated resources to attract better leads, handle inquiries more effectively, and onboard new agents faster.

Proposal prepared: August 2026

Urban Deca Digital Sales Training Urban Deca Digital Sales Academy

Urban Deca Towers Cubao

Urban Deca Homes Batangas

See the two options

What Urban Deca gains

What Urban Deca gains.

01

Help agents attract more relevant property inquiries

02

Help agents build stronger online visibility

03

Better lead response and follow-up

04

More consistent digital-sales habits

05

Faster onboarding for new agents

06

Training that stays current as digital marketing changes

Two Options

Choose between flexible live training and a long-term learning system.

01

Urban Deca Digital Sales Training

Select the topics, locations, and number of sessions that fit your team. Start with one focused workshop or build a multi-session program for several branches, teams, or venues.

Outcome

Practical training that helps agents build stronger digital-marketing, lead-generation, communication, and follow-up capabilities.

₱10,000

per session

₱8,000 per session

for programs of 5+ delivery sessions

One topic at one location = one session. The same topic at another location = another session.

Build your program

Recommended

02

Urban Deca Digital Sales Academy

A repeatable learning system for current and future sales agents, with reusable training content, learner access, progress tracking, and ongoing updates.

Outcome

Faster onboarding, more consistent foundational training, and a scalable way to keep digital-sales knowledge current.

₱275,000

one-time + ₱25,000/month

Explore the Academy

Option 01 — Urban Deca Digital Sales Training

Build the training program your team needs.

Choose the topics that matter most to your team, then indicate where each session will be delivered. Start with one focused session or create a broader program across multiple locations and teams.

Topic 01

Campaign Structure and Buying Types

How Meta campaigns, ad sets, and ads fit together, and where each key decision is made before launch.

Topics covered

Meta campaign, ad set, and ad-level structure
Auction versus Reach and Frequency buying
Campaign objectives for real estate lead generation
Campaign Budget Optimization / Advantage campaign budget
Budget allocation across ad sets
Campaign spending limits

Attendees should be able to

Explain the difference between campaign, ad set, and ad levels
Choose an appropriate campaign structure for a real estate lead-generation campaign
Identify where budgets, audiences, placements, and creative decisions are configured
Understand when campaign-level budget allocation is useful
Build a basic campaign structure aligned with a defined sales objective
Identify the key decisions that must be made before launch

Topic 02

Budgeting, Bidding, and Optimization

Practical budget and bid decisions, and how to read delivery before changing a running campaign.

Topics covered

Daily versus lifetime budgets
Lowest Cost, Cost Cap, and Bid Cap strategies
Budget allocation and spending controls
How budget changes can affect campaign delivery
Basic optimization decisions
When to scale, pause, adjust, or leave a campaign running

Attendees should be able to

Select a suitable budget type for a campaign situation
Explain the practical purpose of common bid strategies
Set a reasonable starting budget based on campaign objectives and constraints
Recognize when a campaign may need more data before making changes
Identify signs of weak delivery, expensive leads, or poor lead quality
Make more structured decisions about pausing, adjusting, or scaling campaigns

Topic 03

Targeting Fundamentals

Building a practical audience and location plan for a specific property or buyer segment.

Topics covered

Ad-set-level targeting settings
Location targeting, including pin drops, radius targeting, and exclusions
Age and gender settings
Detailed targeting
Advantage detailed targeting and audience expansion
Automatic versus manual placements

Attendees should be able to

Define a practical target audience for a property campaign
Set geographic targeting appropriate to a property's location and market
Use exclusions to reduce obvious audience waste
Distinguish between demographic, interest, behavior, and broader audience settings
Understand the trade-offs between narrower and broader targeting
Make an informed initial choice between automatic and manual placements
Create a draft targeting plan for one Urban Deca property or buyer segment

Topic 04

Custom and Lookalike Audiences

Using first-party data for remarketing and prospecting without competing against your own campaigns.

Topics covered

Custom audiences from leads, website visitors, customer lists, video viewers, and other available sources
Lookalike audiences
Choosing an appropriate audience source
Audience size and quality
Lookalike percentages, including 1% through broader ranges
Audience overlap and cannibalization avoidance

Attendees should be able to

Identify which first-party data sources can support remarketing or audience creation
Explain the difference between a Custom Audience and a Lookalike Audience
Choose a suitable source audience for a real estate campaign
Understand why source-audience quality and relevance matter
Identify possible audience overlap between ad sets or campaigns
Design a basic prospecting and remarketing audience structure
Avoid unnecessarily competing against their own campaigns

Available audience sources depend on Urban Deca's actual account, data, permissions, and privacy requirements.

Topic 05

Testing and Campaign Decision-Making

Designing simple tests and deciding what to keep, pause, revise, or scale based on evidence.

Topics covered

A/B testing and split-test setup
Testing audiences, creatives, budgets, and placements
Defining a clear test variable
Choosing appropriate success metrics
Reading results without overreacting to small data samples
Deciding what to keep, pause, revise, or scale
Connecting advertising performance to lead quality and sales actions

Attendees should be able to

Create a simple test hypothesis
Change one meaningful variable at a time
Choose an appropriate metric for a campaign objective
Distinguish between a result that needs more data and a result that requires action
Compare campaign performance in a structured way
Build a simple testing plan for future campaigns
Connect Meta Ads results to lead follow-up, qualification, and sales activity
Recommend a next action based on campaign evidence rather than guesswork

Build your training program

Choose the topics, locations, and number of delivery sessions that fit your team. The same topic delivered to another branch, venue, or group is counted as a separate billable session.

Session 01

TopicLocation or venueBranch, group, or team (optional)Preferred date or scheduling note (optional)

Each topic-location delivery is billed as one session. Repeating a topic at another location creates another billable delivery session.

Your estimated program

Delivery sessions

1

Unique topics

1

Locations / venues

0

Rate per session

₱10,000

Estimated total

₱10,000

Complete the location field to finalize the delivery estimate.

This estimate is for planning purposes. Submit the selected program for confirmation and scheduling.

This estimate is based on the number of topic-location delivery sessions selected. The same topic delivered to different branches, venues, or groups is treated as a separate delivery session. Final scheduling, venue requirements, participant count, travel arrangements, customization, and any additional implementation support will be confirmed separately.

Travel, venue, and other exceptional delivery costs are not included in this estimate unless separately agreed.

Each delivery session includes

Two hours of facilitation
Examples customized for property sales and Urban Deca agents
A guided practical exercise
Campaign or Ads Manager walkthroughs where appropriate
Question-and-answer time
Session materials or presentation deck
A concrete working output or decision framework

Account walkthroughs depend on Urban Deca providing appropriate access or screenshots. TGIFranco does not make changes inside Urban Deca’s advertising account unless separately agreed.

Option 02 — Urban Deca Digital Sales Academy

A training system that grows with your sales team.

The Urban Deca Digital Sales Academy gives current and future agents immediate access to a growing library of digital-marketing and lead-generation learning materials. As digital marketing changes, the library can be updated. As Urban Deca hires new agents, they can begin relevant training without waiting for another live orientation session.

Faster onboarding

Consistent foundational training

Less repeated live orientation

Regularly updated digital-marketing material

Learning across teams and locations

Participation and progress tracking

Learning areas may include digital marketing, social media, content, paid advertising, lead generation, online communication, analytics, productivity tools, and responsible AI use.

Digital-marketing foundations
Social-media marketing for real estate
Content strategy and creation
Organic reach and community building
Paid advertising and lead generation
Buyer journeys and sales funnels
Digital lead management
Social selling and personal branding
Online sales communication
Marketing analytics and performance
Marketing technology and productivity tools
Responsible use of artificial intelligence for marketing and sales
Future digital-marketing updates and relevant new practices

1 / 5

academy.urbandeca.com — Agent dashboard

UDUrban Deca Digital Sales Academy

DashboardCoursesProgress

Welcome back, Maria

Continue: Facebook Ads for Real Estate Leads — Lesson 4 of 9

Courses enrolled

6

Lessons done

38

Certificates

2

Digital Marketing Foundations

8 lessons

100% complete

Paid Ads & Lead Generation

9 lessons

44% complete

Social Selling & Branding

7 lessons

20% complete

Online Sales Conversations

6 lessons

0% complete

Sample Academy view. Final structure and course titles will be confirmed during implementation.

Academy Investment

Managed Academy or one-time handover.

Recommended

Managed Academy

One-time implementation

₱275,000

Monthly

₱25,000/month

Includes the Academy platform, launch setup, maintenance, support, and regular digital-marketing learning-library updates within the agreed scope.

One-Time Handover

One-time fee

₱375,000

Monthly

None

Urban Deca receives the agreed Academy work and materials, then manages the platform and updates independently. Future changes and support are available à la carte.

The completed Urban Deca-specific academy work
Agreed learning materials
Administrator training
Deployment and operating documentation
A defined transition period

After handover, Urban Deca is responsible for ongoing hosting, administration, updates, and maintenance unless separately arranged. TGIFranco remains available for future à-la-carte changes, support, content updates, and enhancements at separately quoted rates. The final agreement should distinguish Urban Deca-specific materials from reusable frameworks, third-party components, and reusable platform infrastructure.

Comparison at a Glance

Compare the two options.

	Digital Sales Training	Digital Sales Academy
Format	Live instructor-led sessions	Reusable learning system
Scope	Selected topics and delivery sessions	Ongoing training library and LMS
Best for	Immediate capability-building	Current and future agent onboarding
Pricing	₱10,000/session, or ₱8,000/session at 5+ sessions	₱275,000 + ₱25,000/month, or ₱375,000 one-time handover
Repetition across locations	Each delivery is billed separately	Managed according to Academy scope and terms
Ongoing updates	Separately agreed if needed	Included according to the Academy plan

Details & Terms

Everything else, kept out of the way.

Next Step

Choose the right starting point for Urban Deca.

Build your training program Explore the Academy